Recent Media Technology Research
Jeandrain, Anne-Cécile and Terry Daugherty. (in press). Presence and Marketing: An obvious collaboration? State of the art and future research. In Handbook of Presence Research, Frank Biocca, Jonathan Freeman, and Wijnand Ijsselsteijn (eds.), Omnipress.
Daugherty, Terry. (forthcoming). Individual Differences: Measuring the Impact of Need for Cognition on Virtual Product Experiences. International Journal of Internet Marketing and Advertising, 4(4).
Eastin, Matthew S., Terry Daugherty, Galit Marmor-Lavie, Sonny Rosenthal. (forthcoming). Consumer Control and the Psychology of DVR Use, working paper to be presented at the 2008 American Marketing Association Winter Educators’ Conference, Austin, TX, February 15 – 18.
Bright, Laura, Terry Daugherty and Matthew S. Eastin. (forthcoming). Attitudes Toward User-Generated Content, working paper to be presented at the 2008 American Marketing Association Winter Educators’ Conference, Austin, TX, February 15 – 18.
Eastin, Matthew S., Carroll Glynn and Robert Griffiths (2007). Communication Technology and the Organization: A Psychological Inquiry on Use, CyberPsychology & Behavior, 10(3), 436-443.
Lee, Wei-Na and Sejung Marina Choi. (2007). Classifying Web Users: A Cultural Value Based Approach, in Kirk St. Amant (Ed.), Linguistic and Cultural Online Communication Issues in the Global Age, Idea Group Inc.
Daugherty, Terry, Matthew S. Eastin, and Laura Bright. (2007). Exploring Consumer Motivations for Creating User-Generated Content, working paper currently under review at the Journal of Interactive Advertising.
Daugherty, Terry, Wei-Na Lee, Harsha Gangadharbatla, Kihan Kim and Southaly Outhavong. (2005). Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation. Journal of Computer-Mediated Communication, 10(4), http://jcmc.indiana.edu/.
Kihan, Kim and Terry Daugherty. (2005). Effects of 3-D Visualization on Persuasion in Online Shopping Sites: A Moderating Role of Product Knowledge. Advances in Consumer Research: Asian-Pacific, 6, Young-Won Ha and Youjae Yi (eds.), 371-377.
Phillips, Barbara and Lee, Wei-Na (2005). Interactive Animation: Exploring Spokes-Characters on the Internet. Journal of Current Issues and Research in Advertising, 27(1), 1-17.