Recent Media Society Research
Kahlor, LeeAnn. (in press). An Augmented Risk Information Seeking Model: The Case of Global Warming. Media Psychology.
McMillan, Sally and Wendy Macias. (forthcoming). My Granny Googles Better than Yours: Factors Influencing Differences in How Older Americans Use the Internet for Health Communication and Information, working paper to be presented at the 2007 Association of Internet Researchers Conference, Vancouver, Canada, October 17 – 20.
Kim, Yeo Jung and Wei-Na Lee. (2007). Ethnicity, Philanthropy and Communication Appeals: A Cross-Cultural Study Comparing Anglo and Asian Americans, in Kim Sheehan (Ed.), Proceedings of the 2007 Conference of the American Academy of Advertising.
Kim, Yeo Jung and Wei-Na Lee. (2007). Consumer Responses to Cause-Related Marketing: The Effects of Donation Size Claim Objectivity and Corporate Social Responsibility,” in Kim Sheehan (Ed.). Proceedings of the 2007 Conference of the American Academy of Advertising.
de Gregorio, Federico and Yongjun Sung. (2007). Non-Student Consumer Attitudes towards Product Placement: Implications for Public Policy and Advertisers, working paper currently under review at the International Journal of Advertising.
Kahlor, LeeAnn. (2007). Television Viewing and Rape Myth Acceptance. Department of Advertising, The University of Texas at Austin. Working paper.
Kahlor, LeeAnn. (2007). A Model for Health Risk Information Seeking. Department of Advertising, The University of Texas at Austin. Working paper.
Kahlor, LeeAnn and Sonny Rosenthal. (2007). Predicting Knowledge Complexity: The Case of Global Warming. Department of Advertising, The University of Texas at Austin. Working paper.
Mackert, M., A. Garcia and P. Whitten. (2007). Evaluating Online Health Interventions for Low Health Literate Audiences, working paper to be submitted to Health Education Research.
Mackert, M. and D. Stanforth. (2007). Social Undermining of Healthy Eating and Exercise Behaviors, working paper to be submitted to the Journal of Health Communication.
Eastin, Matthew S. and Terry Daugherty. (2005). Past, Current, and Future Trends in Mass Communication. Marketing Communication: Emerging Trends and Developments, Allan Kimmel (ed.), Oxford University Press.
Lee, Wei-Na and Sejung Marina Choi (2005). The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers’ Response toward Persuasive Communication on the Web. Journal of Computer-Mediated Communication, 11(1), http://jcmc.indiana.edu/vol11/issue1/wnlee.html.