Research Areas
The Lab exists to conduct high impact social science research exploring strategic, social, and technological issues facing the mass media today. Through research, our focus is to understand these issues by exploring the development, consumption and measurement of media with current projects concentrating on:
• Simultaneous media consumption
• Audience motivations
• Credibility & ethics
• Science & health communication
• Interactive & nontraditional media
• Attitudes toward advertising & branding
• Gaming & multi-user environments