Media Research Lab Media Research Lab Advertising

UT Graduate Students

Doctoral Students

Laura Bright. Research interests focus on interactive media, digital content management and website usability. Currently, Laura is working on projects involving sponsored search advertising, user-generated content, and experiencing flow in digital environments. lbright@seedling.com

Shu Chuan Chu. Research interests include cross-cultural consumer behavior, new media, and branding in developing countries. Her work has examined racial representation in TV commercials, credibility of blogs, and consumer attitudes toward advertising. kellychu0830@gmail.com

Yeo Jung Kim. Research interests include marketing communications for nonprofit organizations and consumer behavior. yeojungi@mail.utexas.edu

Galit Marmor-Lavie. Research interests center around the use of media for political advertising, spirituality, and consumer control within media consumption. galit_ml@mail.utexas.edu

Yuvay Meyers. Research interests include consumer behavior and multi-cultural issues in communication. Most recently, her work is focusing on consumer racial profiling and product branding strategy research initiatives. ymeyers@gmail.com

Sonny Rosenthal. Research interests include the social and cognitive psychology of media and health/science communication. sonnyrosenthal@gmail.com

Master’s Students

Allison Bright is in the Texas Creative program and creative lead for developing research materials for the Lab. abright138@yahoo.com

Mike Craig. Research interests are currently focused on understanding consumer confidence toward advertising and in new media such as user-generated content. mbcraig@gmail.com

Suzie Hill. Research interests concentrate on exploring the use of in-store media, direct marketing, and non-traditional out of home media. suzie_hill@mail.utexas.edu

Szu-Chi Huang. Research interests are in investigating integrated communication, integrated media use, and the use of deception in media. suchee47@gmail.com

Tom Peake. Research interests are in examining new media as well as understanding the impact of consumer control on media consumption tpeake@mail.utexas.edu


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