UT Faculty

Matt Eastin (Ph.D., Michigan State University). Research interests are in new media and the social and psychological factors associated with game play involvement, adoption, e-commerce, e-health, and organizational use. matt.eastin@mail.utexas.edu

Sejung “Marina” Choi (Ph.D., Michigan State University). Research interests are in the areas of source credibility, cause-related marketing, advertising on the Internet, and cross-cultural consumer behavior. marina@mail.utexas.edu

LeeAnn Kahlor (Ph.D., University of Wisconsin-Madison). Research interests are in science communication, health and environmental risk communication, as well as television viewing and political communication. kahlor@mail.utexas.edu

Wei-Na Lee (Ph.D., University of Illinois at Urbana-Champaign). Research interests include cross-cultural consumer behavior, multicultural marketing communication, and consumers in a technology-mediated environment. weina@mail.utexas.edu

Michael Mackert (Ph.D., Michigan State University). Research interests are in telemedicine, health communication, and online communities. mackert@mail.utexas.edu

Yongjun Sung (Ph.D., University of Georgia). Research interests include brand personality, consumer-brand relationship, cross-cultural consumer behavior, and brand placement. yjsung@mail.utexas.edu