Affiliated Faculty

	Harsha Gangadharbatla (Ph.D., University of Texas at Austin) is an assistant professor at Texas Tech University. His research interests include consumer behavior, presence and virtual reality, alternative media strategies, and social & economic effects of advertising. harsha.gangadharbatla@ttu.edu
	Jay Newell (Ph.D., Michigan State University) is an assistant professor at Iowa State University. His research interests center on the effects of emerging media on traditional media, including changes in attention to traditional media, the development of new media use habits, the response of advertisers to the new media climate, and the marketing of media to individuals. newelljj@iastate.edu