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Virtual Consumer Research Group

The Lab’s online panel is an academic, not-for-profit research group focused on understanding what consumers do, think and feel. By participating in our studies a few times a year, you will help contribute to the education training of our students and the building of knowledge of consumers in an online environment. We need people like you to be part of our panel and to give us your opinions.

Please be assured that information in the VCRG panel is password-protected and treated with the strictest confidence. Your information will not be made accessible to any other organization under any circumstances (please see our Privacy Policy for more details).

As a registered member of our panel, you will be eligible for our monthly cash prize drawings of $200, and for each study that you choose to participate in you will also be eligible for additional cash prize drawings in the range of $150 – 200 per study (actual size of prize depends on the study). In order to join, you must be at least 18 years of age or older.


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