Texas Media
The Lab is part of the Texas Media program within the Department of Advertising in the College of Communication at UT. The program offers students the opportunity for study at the bachelor, master, and doctoral levels. Curricula are designed to familiarize students with the art and science of understanding consumer behavior in order to make strategic media decisions. Emphasis is placed on critical thinking and problem solving in order to prepare students for the complexities of planning, implementing, and evaluating media.
Students may become involved with the Lab through existing research courses within the program or via independent research projects. If you are interested in exploring how to become involved with the Lab, please contact either Terry Daugherty or Matt Eastin.