Mission & Goals

The Lab’s purpose is to provide a research infrastructure for creating knowledge through education and scholarship focused on investigating critical issues associate with the mass media. Specifically, the Lab is devoted to exploring strategic, social and technological areas of the mass media in order to achieve these objectives:

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To disseminate media research knowledge through scholarly efforts, publications and/or events.

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To advance undergraduate and graduate media research education by serving both existing and unique course offerings.

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To secure external media research funding from government and private agencies while fostering mutually beneficial corporate partnerships.